Content Guide: Checking Accounts
Helping you convert more visitors into account holders.
A well optimized checking account landing page builds credibility, informs potential customers, improves SEO, and funnels towards conversion. This checklist covers the essential details account openers look for before applying, while ensuring your page meets compliance requirements and delivers valuable, search-friendly content.
1. Essential Account Information
These are the key details customers look for before choosing a checking account. Presenting them clearly up-front helps build trust, sets accurate expectations, and allows visitors to quickly see if your account fits their lifestyle and banking needs.
Account Type Options: Clearly outline available products (standard, interest-bearing, student, senior, or specialty accounts). Include a short description of who each account is best suited for.
If any account offers a sign-up bonus, cashback, reward points, or other incentive, highlight this prominently in the hero section. Pair it with a compelling headline and a brief eligibility note so customers understand the benefit right away.
When listing account types, start with the option that is most popular among current customers, followed by the account your institution considers its best overall offering. This approach highlights what’s proven to work for the majority while also promoting the account you believe delivers the greatest value.
Monthly Maintenance Fees: State the exact amount and clearly explain how to waive them (e.g., minimum balance, direct deposit, or transaction thresholds). Transparency here prevents surprises and builds trust.
Minimum Balance Requirements: Specify both the minimum needed to open the account and to avoid fees.
Debit Card Access and Features: Highlight security protections (e.g., fraud monitoring, zero liability), convenience features (contactless payments, card controls), and how quickly cards are issued.
ATM Access: State the size of your ATM network, whether you offer free withdrawals, and any fee reimbursement policies. This is a key decision factor for many customers.
Online and Mobile Banking: List core digital features such as mobile deposit, bill pay, real-time alerts, and funds transfers. Position these as time-saving conveniences.
Overdraft Protection: Outline available options, linked accounts, and any associated fees. Clarifying this upfront can reduce customer frustration later.
2. Comparison Table
A well-designed comparison table makes it easy for visitors to quickly scan and evaluate each account’s features side-by-side. This visual format helps customers understand differences in fees, minimum balances, perks, and other key details at a glance — reducing decision time and boosting confidence in their choice.
All comparison tables should be mobile-friendly to ensure a smooth browsing experience on any device. If a fully responsive table is not possible, consider hiding it on mobile and replacing it with a simplified, stacked format or a short account-by-account summary. This prevents frustrating horizontal scrolling and keeps the page user-friendly.
3. Process and Access
Laying out the account opening process step-by-step helps customers feel in control and reduces hesitation to apply.
Account Opening Process: Highlight how fast, easy, and secure it is to open an account — both online and in-person.
Required Documentation: List common requirements such as a government-issued photo ID, Social Security number, and proof of address. This sets clear expectations and helps customers prepare.
Digital Tools: Feature conveniences like online applications, secure document uploads, and mobile app enrollment.
Customer Service Availability: Share your hours, response time, and channels (phone, chat, email, in-branch).
4. Additional Features
These extras can help differentiate your checking account from competitors and provide customers with more reasons to choose you.
Budgeting and Financial Tools: If offered, highlight built-in spending trackers, savings tools, or financial wellness resources, as part of a customer’s financial management journey.
Direct Deposit: Explain setup, timing, and benefits such as earlier access to paychecks.
Specialized Perks: If applicable, include things like relationship benefits for existing customers, discounts on loans, or free checks.
5. Call-to-Action Buttons
Well-placed Calls-to-Action make it easy for visitors to move from interest to action. Pairing these with clear trust signals reassures them they’re making a smart, secure choice.
Choose strong CTA button text that promotes action, for example, “Open My Account”, “Explore Checking Plans”, “Apply Online”. Position CTAs throughout the page — not just at the very end — so potential customers can take the next step whenever they’re ready.
6. Compliance and Disclosures
These elements aren’t just legal requirements — they’re vital for credibility.
FDIC/NCUA Insured Statement: Confirms deposits are federally protected.
Required Disclosures: Include terms, conditions, and fee-change notices (e.g., “Terms, conditions, and fees subject to change.”).
Privacy and Security Statement: Required if collecting personal information online, reassure customers their data is protected.
All required disclosures should follow the “one-click rule” — meaning customers must be able to access the full disclosure content within a single click from the claim or statement it supports. This ensures compliance with regulatory guidelines while keeping the landing page clean and user-friendly. Place links or expandable text near the related content so visitors can easily review terms without leaving the page experience.
By incorporating these elements into your checking account landing page, you’ll create a resource that’s not only informative and compliant but also compelling for prospective customers.
The right mix of clear account details, a user-friendly application process, trust signals, and strategic CTAs can significantly increase engagement and account openings — turning casual visitors into loyal customers.