Facebook Domain Verification

Domain Verification is a method of claiming ownership of a domain on Facebook. This ownership allows you to control editing privileges of your links and other content, preventing misuse of your domain.

Why do I need to verify my domain?

Domain verification is required for advertisers who are running web-event campaigns within Facebook Ads. Verifying your domain will allow us to optimize your campaigns and report on what actions users take on your site after they have seen an ad. Here’s a link to Meta Business Center’s article about domain verification.

Is my domain is already verified?

1. Go to Facebook Business Manager (business.facebook.com)

2. Click the Settings gear button at the bottom left

3. Go to Domains in the Brand Safety and Suitability section. (You may need to click Brand Safety and Suitability to get Domains to appear)

If your domain has already been verified, you will be able to see it listed under the search bar in the Domains section in the screenshot below, and it should say “verified.”

If it is not listed or not verified, please follow the directions in the sections below to verify it and share it with us. (Even if it is listed and verified, we’ll still need you to share it with us. Please follow these instructions in the last section of this article.)

How do I verify my domain?

Important Note: Completing these steps will either require the ability to edit the HTML code of your website or, for our preferred method, the ability to add a DNS record on your Domain Registrar. You will need to make sure you have the right account access, or else you’ll need to recruit help from somebody who does.

1. Go to Facebook Business Manager (business.facebook.com)

2. Click the Settings gear button at the bottom left

3. Go to Domains in the Brand Safety and Suitability section. (You may need to click Brand Safety and Suitability to get Domains to appear)

4. Click on Add, then Create a new domain
   

5. Fill in your domain in the dialog box, then click Add

6. Select any of the 3 verification methods. No one method is best, but the 3rd option, Update the DNS TXT record… is probably the simplest. We’ve included instructions for that method below. You may still opt to use either of the first 2 options instead if you know how.

   1. Important Note: As mentioned earlier, to follow the steps below, you will need access to the platform your domain is managed on (i.e. Domain Registrar).

7. Once you select Update the DNS TXT Record with your domain registrar, you will be provided with a unique TXT Record.

8. Open a new tab and log into your Domain Registrar.
   Note: We are using Name.com as a Domain Registrar in this example, but the steps will be similar across most domain registrars.

9. Find your domain and click the link to view its management page or control panel.

10. Look for Manage DNS Records or a similar link

11. On the DNS Records management screen, find the option to ‘add new DNS record'. There should be an option to select “TXT” as the record type. You will see fields to enter the details for the TXT record:
    Host: Leave it blank or use "@" as we are setting the record for the root domain
    Answer/Value: Paste in the TXT record from Meta (see Step 7—this should still be open in your original browser tab)
    TTL (Time to Live): The default setting is typically fine. This determines how long the record is cached by DNS resolvers.

12. Click on Add Record to save the newly created TXT Record

13. Go back to the Domain Verification Page on Meta Business Settings (your original tab) and click Verify Domain

14. On successful verification, you will be greeted with a message like this:

Next, you’ll need to provide us access to your verified domain on Facebook…

How do I grant domain access to RAIN?

1. Go to Facebook Business Manager (business.facebook.com)

2. Click the Settings gear button at the bottom left

3. Go to Domains in the Brand Safety and Suitability section. (You may need to click Brand Safety and Suitability to get Domains to appear)

4. Find your verified domain, select it, then click on Assign partners

5. Enter RAIN’s business ID: 1371760926184551 in the pop-up window that appears.

6. Click on the Link to Domain option, then click Next

You’re all done! Please let us know once you’ve completed these steps, so we can confirm we’re all set from our end.

Troubleshooting

What if I don’t have the access I need in Facebook to begin the process?

If you’re unable to access Facebook Business Manager or don’t have full access, you will have trouble starting the process of verifying your own domain. But, don’t lose hope. We can help.

While owning your own verified domain is the recommended best practice, we can verify your domain for you (as long as nobody else has) and you won’t have to do anything else in Facebook. All you’ll have to do is add the DNS record (or add a HTML meta-tag to your website, if you’d prefer) — see steps 6-14 in the “How do I verify my domain?” section above.

If in the future, you would like to own your own verified domain in Facebook, just send us an email and we’ll remove it from our Business Manager, so that you can follow these instructions at that point and own it yourself!